We pulled off a coup of sorts, a first in the country. Made the clients happy, surprised the audiences and won a couple of awards in the process. While working on the creatives how do you prepare yourself? What goes on in your mind? It involves a heavy dose of research I call that mind-fuel.
Some open minded conversations and brainstorms easier said than done. During this process, my mind is usually impersonating someone else. The target profile. You can connect best with someone when you step into their shoes and see their world.
Their problems, their joys. I think many people in our field of work speak on behalf of the TG, but very few actually understand them. Another — easier said than done.
Icons in advertising you look up to and how they have influenced you and your work? Look him up! What are the five most productive things that you do in your everyday routine? Do you think a career in advertising is a viable one in the long term? It is indeed not a piece of cake. What does it take to succeed in a career like advertising? The same thing it takes to succeed in any other career.
A never-give- up attitude that stays intact for years. What would be your advice to youngsters planning to enter this industry? Try and master your craft as early as you can. I see a lot of indecisiveness amidst youngsters in advertising.
Experimentation is good, but you must learn to master something. Aspire to be the best in your craft. A few European countries inspire me a lot through their design and aesthetic sensibilities.
The most productive thing I do in a day is to spend some time doing absolutely nothing. It keeps me sane. I consume a lot of content to learn about things in general. Pick a subject of interest and dig deep into it. My profile My library Metrics Alerts. Sign in. Get my own profile Cited by View all All Since Citations h-index 17 14 iindex 29 Public access. View all.
Co-authors Dr. Abhijeet Singh, Ph. Verified email at tiu. Endophytic fungi microbiology mycology. Articles Cited by Public access Co-authors. Title Sort Sort by citations Sort by year Sort by title. International journal of Geomatics and Geosciences 2 1 , , Bulletin of Materials Science 35 3 , , Journal of Biodiversity, Bio prospecting and Development 2, , Current Pharmaceutical Biotechnology 19 8 , , International Journal of Applied Ceramic Technology 10 1 , , Journal of irrigation and drainage engineering 6 , , Articles 1—20 Show more.
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