As a result, the number of scammers, impersonators, and cyber-attacks has jumped nine folds in the last three years. The number of mobile connections in Singapore stood at 8. The figure is a 1. Mobile connection in Singapore is approximately 1. Mobile phones have Singapore has unparalleled mobile broadband upload and download speeds across the world, thus making it the second-best country in terms of mobile connectivity. The first country in the Global Connectivity Index is Australia, with a score of For that reason, the population enjoys an exceptionally high consumer mobile video experience.
There are several video streaming apps that the population uses for their entertainment. Singaporeans also use their mobiles to stream video and music from YouTube or download videos from Facebook and Instagram. For instance, 7. Bang Bang is part of Mobile Legends with the highest consumer spending. Therefore, local consumers are using their mobile devices to purchase home appliances and furniture online. By January , more than 4.
The figure was a 1. The country is ranked the fourth after UAE, Taiwan and South Korea in terms of social media penetration across the globe. YouTube remains a popular or most-used social media platform in the country, followed by Facebook.
Singaporeans spend approximately 23 minutes to visit ten pages every round. While YouTube is the top searched site on the Google search. Facebook has been ruling across the world; thus, the reason businesses are running functional Facebook pages.
For that reason, there are 2. By March , nearly 4. Actually, 1. More than 2. There more women on Instagram in all ages.
Singaporeans are also active on LinkedIn, and by March , roughly 2. As shown above, Singapore millennials have dominated social media. They make up the majority of the South Asia workforce, and marketers have realized that. Therefore, they have adapted their social media marketing activities to capture the interests of this consumer group.
Users visit these platforms to stream video contents. For that reason, the majority of businesses in the country have Facebook accounts and have invested in sponsored posts or paid advertisements. Videos and photos are the dominant features on Facebook and have generated a considerable rate of engagement. WhatsApp is the most used social media apps in Singapore since 4 million people in the country are using it to receive government updates. Since October , the government adapted this platform as a rapid information sharing system.
English, Chinese, Tamil, and Malay as the official languages in Singapore and the administration use AI translation tools to translate the content from English to other languages that the community can easily understand. The world has 7. Over 5.
Nearly 4. Approximately 3. People spend approximately 6 hours and 43 minutes daily on the internet, which is lower than in by 3 minutes. Roughly one-third of this time is spent on social media platforms. The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore usage statistics to help you in planning your social media strategy and selecting the right platform available at the right time to achieve the greatest strategic impact for your business.
Social Media is here to stay and we can expect social media to continue evolving. By following up closely with these trends, you can actually peek into the future to see what are the up-and-coming social media platforms and how you can tap on them for brand building and marketing. As the total population in Singapore continue to increase to about 5.
Out of 4. This could be due to the fact that the majority of Singaporeans use the Internet for research purposes prior to any purchase of product offline. Gen X users are somewhat of a cross between these three demographic groups, using social media to seek entertainment and to stay updated on news.
When we look at social media usage by platform, Facebook emerges as the most popular platform in terms of membership. Notably, TikTok has been seeing a strong rise in popularity. Curious to know about the social media landscape in China? We have an article all about it. In , Gen Z social media users have an average of 8. Millennials and Gen X-ers have an average of 8.
Baby boomers have the lowest number of accounts, which comes as no surprise. However, across all four demographic groups, baby boomers have seen the largest rise for social media accounts owned. In , baby boomers had an average of 4.
Today, this has risen to 5. The number of internet users in Singapore reached 5. With about 4. And while these numbers may not seem surprising to you, there was a 1. With more companies going digital and individuals spending more time online during the pandemic, the number of social media users in Singapore is only expected to increase.
Learn more about how the digital landscape in Singapore will look like in here. It appears Facebook is the most popular social media not just globally, but in Singapore as well. Also, while Facebook is almost equally popular among males and females, Instagram seems to be more popular among females. Despite concerns surrounding user privacy on TikTok , Singaporeans have still been getting on the platform. Between January and July , TikTok saw an estimated 1.
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